Commercial coatings formulations are complex mixtures of inorganic pigments, dispersants, colorants, rheology modifiers, and polymeric binders. The ability to understand and control the interplay of interactions between these various components is critical to obtaining a high quality coating. Many published studies have been conducted on model polymer latex systems or model pigments and the relationship to commercial materials is often difficult to assess. The size scale of many of the commercially used latices and pigments is too large for the angular scattering range covered by traditional small angle neutron scattering instrumentation and the opacity of the samples prevents optical scattering measurements at the concentrations of interest. Ultra Small Angle Neutron Scattering (USANS) provides an angular range uniquely suited for studies on materials of interest to the coatings industry. In this presentation, we have used the contrast matching formalism on two different sample systems of interest. The first system is a mixture of pigment (TiO₂) and polymeric dispersants. The second system is a mixture of a polymer latex and pigment. For each system samples were prepared where each component was independently contrast matched by preparing samples in the appropriate ratio of H₂O to D₂O. The studies were performed as a function of shear rate to investigate the impact of shear on each of the components in these samples. The results provide new insight into the underlying structures in these samples which could not be measured directly by other techniques.