As an innovator of modular carpet, Interface is recognized as one of the leaders in industrial ecology. Having been on the sustainability journey for 13 years, Interface has a mature perspective of the challenges involved in reaching a sustainable future as both a company and a society. This sustainability focus is the differentiator for Interface in both its marketplace and the industrial market at large. Over the last 5 years, the core business has over doubled through sustainable innovation. The concept of Biomimicry and Life Cycle Analysis with practical examples of how the concepts are being used in the ideation and evaluation phases of the innovation process will be explored. Looking at the concept of environmental health as a leading indicator of business health vs. a trend in consumer awareness will give a perspective for those asking the question: “What is the business reason for going green?” Leadership and how vision galvanizes the activity of a business and instills purpose in the organization and culture of the associates and stakeholders will be explored. An introduction to the concept of Biomimicry, with a story of how a disruptive innovation came through the innovation process and ultimately launched into the market place will be discussed. The unique “Out of the Box Process” will be described. Also discussed will be Interface's development of a way to evaluate almost any decision on the premise of environmental health in a visual way that simplifies all of the complexities of the Life Cycle Analysis. This measurement system coupled with the traditional measure of economic return and social wellness combine to form a complete and balanced scorecard for the corporation.